W2001 Principles of Business Law

This unit is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered.

W2002 Quantitative Methods

This unit aims to reach an overall understanding of how and why statistical and mathematical techniques are used in economic and business decisions. Students will demonstrate the ability to analyse, present and interpret statistical data using basic statistical and mathematical procedures.

W2003 Information Technology Management

This unit covers the concepts of information system. Major types of management information systems and how each supports the manager in an organisation. Potential strategic roles of information systems within the organisations are identified. Students will be able to use some basic systems development tools in order to apply Information Systems to business problems.

W2004 Managerial Economics

This unit examines how an organisation can achieve its aims or objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science such as statistics and quantitative methods. It shows how economic analysis can be used in formulating business policies.

W2005 Business Finance

This module aims to introduce students the basic ideas of business finance. To provide methods of finance-related techniques used for marketing. To also describe the operations of financial markets.

W2006 Consumer Behavior

This module provides students with an understanding of customers’ needs and complexity of the Decision Making Unit and Process in both consumer and industrial markets. This ensures that students are able to identify consumer needs through the use of a wide range of available social, cultural and economical factors, which influence consumer behaviour in personal and business scenarios.

W2008 Marketing Research

This module demonstrates the role, purpose and scope of marketing research as an aid to improve marketing management decision making. A wide range of research tools and techniques are examined so as to apply to management marketing problems in consumer organizational contexts. Marketing research plan can also be designed through all the stages, from problem definition to managerial reporting.

W2007 Human Resource Management

The dynamic role of Human Resource Management policies and practices in contemporary organizations is covered in this module. Major philosophies, policies, procedures and practices related to management of human resources will also be taught. An understanding of the influence of differing internal and external environments on current practices and developments in the management of human resources.

B2019 Marketing Communication Strategy

This module is designed to enable students to build a sound theoretical and practical understanding of the formulation of Promotional Strategy and the management of the Marketing Communication process.? Students should be able to demonstrate an understanding of the economic and creative justification for Marketing Communications. To develop an understanding of the present limits of Communications Theory and the need to make the process of Marketing Communications more soundly based. To be sensitive to legal and ethical considerations in the implementation of Marketing Communication Strategy.