Programme Synopsis

Principles of Business Law

This unit is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered.

Marketing Research

This module demonstrates the role, purpose and scope of marketing research as an aid to improve marketing management decision making. A wide range of research tools and techniques are examined so as to apply to management marketing problems in consumer organizational contexts. The ability to devise a marketing research plan will also be covered in this module.

Human Resource & Cross Culture Management

This module provides students with a framework for understanding employment relations and management of human resources in diverse organisations, such as in the Hospitality & Tourism industry. It aims to develop students¡¯ abilities to adapt and manage an increasingly diverse and competitive business environment.

Housekeeping Management

This module examines the key concepts of housekeeping management in the hospitality industry. Important topics in this module include the role of housekeeping, planning & organising, managing inventories, safety and security of the lodging property.

Global Marketing Strategy

The focus of this unit is on developing global marketing strategy in the changing global tourism industry economy. The unit will introduce the students to variety of skills that will enable them to critically evaluate and analyse the global environment, perceive the requirements of the customers, positioning of the product so as to create sustainable competitive advantage and increase profitable.

Convention & Event Management

This module teaches on the important skills required as an organiser of an event, develop and execute various business plans to ensure the success of an event.

Food & Beverage Management

The purpose of this course is to teach students the practical attitude, knowledge and skills needed for entry-level positions in the food and beverage area. In addition to learning the day-to-day operations expected from the food and beverages industry, students will be taught basic cost control systems, budgeting, menu planning, resource planning and restaurant floor plans.

Industrial Attachment

The Industrial Attachment is a short-term work experience for students to have an opportunity to put into practice their skills which they have acquired into the real world workplace. This allows students to gain valuable real life experience while working under the supervision of a full time employee thus learning a variety of skills. A variety of skills that can be applied may include teamwork, analytical skills and knowledge acquired while in school.