This course is intended for those seeking a career in the mass communication industry and aims to develop their skills in dealing with existing mass media and with the challenge of new communications technology.
It will inculcate on participants the fundamentals of using the tools of public relations, advertising, marketing and journalism in particular, as the key industries of the field, to disseminate information to various publics.
Upon completion and graduation of the course, students will have:
In-depth training in practical skills such as writing for various media, marketing, management practices and research methods
Sound theoretical knowledge of concepts of communication
Ability to use the tools of the key media industries, understand the concepts of mass communication and how they are related to their chosen industries, and adapt the skills they have acquired to their projects and assignments to their workplace.
Advancement Pathway
University of Southern Queensland (Aust)
Bachelor of Mass Communication
International Advanced Diploma in Mass Communication
Awarded by Informatics Academy and validated by NCC Education (UK)
Recognised Diploma in Mass Communication related field from Polytechnics / Private Institutions
International Diploma in Mass Communication
Awarded by Informatics Academy and validated by NCC Education (UK)
Course Modules
Students have to complete all the following 8 modules:
Code
Module Name
B2043
Communication and Social Control
B2044
Print Production
B2045
Radio Journalism
B2046
Television Production
B2047
Film Studies
B2048
Feature Writing
W2006
Consumer Behavior
W2008
Marketing Research
Admission Requirements
International Diploma in Mass Communications (Awarded by Informatics Academy) OR,
Thames Higher Diploma in Mass Communications (HDMC) OR,
Post-graduate Diploma in Marketing, Chartered Institute of Marketing (CIM) OR,
Other equivalent qualifications deemed acceptable by Informatics
Programme Structure and Duration
The course comprises 8 modules of study conducted on both full-time and part-time basis
Intake:
April / August / December
Duration:
Full Time : Minimum of 8 months
Programme Delivery:
Day / evening classes taught by lecturers with industry-experience
Method of Assessment:
For theory modules, students are assessed based on coursework / projects / examinations.
For practical modules, students are assessed based on presentation & dissertation / project components.
Students need to pass all components in order to pass the module.
Examinations are typically conducted in the months of April, August and December respectively.
