The programme is specially designed for learners who wish to acquire an understanding of marketing communications through its tools and techniques.
Marketing Fundamentals, Integrated Marketing Communications and Consumer Behaviour are some of the key modules that will provide a strong foundation for learners before embarking on the Masters programme.
The Postgraduate Diploma in Marketing Communications has been designed as a intensive programme to help applicants meet the right level of knowledge required to undertake the Masters programme, particularly - the Master of Marketing.
Course Modules
Marketing Fundamentals
Integrated Marketing Communication
Promotion Management
Consumer Behavior
International Marketing Analysis
Organisational Decision Making
Admission Requirements
A degree or similar professional qualifications from a recognised university / institution
A diploma from a recognised higher institution of learning / polytechnic with at least 2 years of relevant working experience
Programme Structure and Duration
Intake:
January / April / August / December
Duration:
Full Time: minimum of 8 months Part Time: minimum of 12 months
Programme Delivery:
Day / evening classes taught by lecturers with industry-experience
Method of Assessment:
100 % course assignment based
How to Apply
To apply, applicants must complete and submit the prescribed application forms. The application must be accompanied by the following:
A one time non-refundable application processing fee.
2 copies of Official Transcripts from University / College
2 copies of Official Certificates
Application Form
2 Passport Photos
Proof of English Language Proficiency (for non-English speaking countries)
