All business degrees at Portsmouth foster the development of a range of appropriate work skills, such as verbal and written communication, teamwork, career planning and time management. The degrees have a strong contemporary feel and relate the theoretical explanation of business to the practical issues facing managers in the twenty-first century. As a student on the programme, your Initial years will offer a 'core' grounding of business units, like Strategic Management, Cross Cultural Awareness for the International Manager and Entrepreneurship & Enterprise. As you move on through your degree, you will have the opportunity to study a further range of relevant and up-to-date subjects, including International Marketing Analysis, Direct & Database Marketing and Management Futures.
Programme Objectives
The programme aims to:
To provide a framework for understanding the Marketing function and the contribution it can make to achieving organizational goals
To provide an appreciation of disciplines underlying the study of business and knowledge of other business functional areas
To view change and enterprise as constants in business and society and their positive handling as an integral part of business learning
To encourage ongoing critical, evaluative and strategic ways of thinking in all areas recognize the importance of the industry-education relationship and to offer opportunities for learning in other environments
To provide links and or a platform for the eventual professional development with specific reference to the field of Marketing
Advancement Pathway
University of Portsmouth
Bachelor of Arts (Hons) in Marketing
International Advanced Diploma in Business Administration
Award by Informatics Academy & Validated by NCC (UK)
Diploma*(business-related) from Polytechnics / Private Institutions
*Subject to University¡¯s approval
International Diploma in Business Administration
Award by Informatics Academy & Validated by NCC (UK)
Course Modules
Module Name
Management Futures
Marketing Strategy
Direct & Database Marketing
Marketing Communications Strategy
Strategic Management
International Marketing Analysis
Cross Cultural Awareness for the International Manager
Entrepreneurship & Enterprise
Dissertation
Admission Requirements
Minimum 20 years of age AND,
International Advanced Diploma in Business Administration
Diploma* (business-related) from polytechnic.
Diploma or Advanced Diploma* (business-related) from Private Intuitions.
* Subject to University's approval
Programme Structure and Duration
Intake:
February / June / September
Duration:
Full Time : Minimum of 12 months Part Time: Minimum of 16 months
Programme Delivery:
Day / evening classes taught by lecturers with industry-experience
Method of Assessment:
Assessment is via a mix of written examinations and individual or group coursework assignments
How to Apply
To apply, applicants must complete and submit the prescribed application forms. The application must be accompanied by the following:
A one time non-refundable application processing fee.
2 copies of Official Transcripts from University / College
2 copies of Official Certificates
Application Form
2 Passport Photos
Proof of English Language Proficiency (for non-English speaking countries)
