Strategic Management

This unit provides an integrative process to the development of student knowledge, skills & abilities developed in the earlier units and to prepare them in their respective area of specialisation study. The unit will provide the students to the wider perspectives of the direction and management of an organisation by introducing the framework for formulating and implementing organisation business strategy. Students will be introduced to a variety of strategic management analytical tools and processes as a means of developing strategies and improving the overall managerial decision making skills at different levels in the organisation. In addition, the students will be able to critically evaluate the usefulness and limitations of each analytical tool and be aware of the implication in the process of strategic planning.

Business Research

This unit is designed to provide students with a foundation in research methodologies. While providing a good foundation, the unit is not intended to consider advanced methodological tools. However, the basic data analysis techniques that are generally useful for the preparation of academic exercises will be covered. Emphasis will be more on the concept than the theory. Microsoft Excel and the SAS packages will be used throughout this unit.

Dissertation

Students are required to do a dissertation in the program. This is to cultivate the development of critical thinking skills and research techniques, Students need, to plan their time and resources, analyse data and generate reports. This integrates information from different functional areas.
There are broadly two types of dissertation which are acceptable, namely Organisation-based and Research-based dissertations.

Specialisation Modules - Finance

International Finance

The general aim of this unit is to examine how financial and non-financial firms use key foreign exchange and interest rate products to manage the risk associated with their international investment and financing decisions. This subject compliments other aspects of managerial decision-making, including the marketing and production decisions of the international firm.

Investment Management

This unit is provides an introduction to the various theories, processes and practices of investment management within an organisational context. The objective is to provide the students with a comprehensive but practical concept of the elements of investment management so as to be able to apply them in the complexities and dynamics of the business arena.

Risk Management & Insurance

This unit addresses the basics of risk management and insurance decisions in a corporate environment. It will examine the theoretical basis for risk management and the type of techniques that can be employed. Additionally the programme will focus on the role of risk management in corporate planning.

Specialisation Modules - Management

Entrepreneurship

This module shows the ways to explore the key elements within which business start-ups and entrepreneurship are said to take place. It enables the student to have a critical engagement with competing theories of business start –ups and entrepreneurship as reflected in practice.

Global Business Strategies

The focus of this unit is on developing global business strategy in the changing global economy. It is imperative for contemporary managers to be able to critically evaluate and analyse the changes in the global competitive environment to ensure the firms ability to compete and remain viable in their respective industry. The unit will introduce the students with a variety of skills that will enable them to critically evaluate and analyse the global environment so as to undertake global strategic planning. Issues such as global environment issues, firm competitiveness and competitive advantage, market entry strategy and various approaches in setting up and developing the growth of a business in the global environment will be analyse. Different national business environment and culture are analysed with the emphasis on global business strategy in action. Students will develop a broad vision of global business and its likely future challenges as well as practical skills in strategic analysis.

Strategic Decisions

This unit discusses the decision making theories and techniques with or without complete information. On completion of the unit, students will be able to understand and make use of the different decision models for decision making, apply the strategic management process in problem solving and understand the concepts of analysis and strategy – its content, understanding, formulation, evaluation, and implementation.

Organizational Re-Engineering & Development

The unit will discuss the concept of organisational engineering as a holistic view. The environmental impact, which makes change an inevitable part of organisational structure and re-structure will be viewed from internal and external influences. The unit leads further into theories that provide different frameworks from which students may view organisational attempts to increase and optimise effectiveness and efficiency.

Specialisation Modules - Marketing

Strategic Marketing Management (Planning & Control)

The module aims to ensure the students are made aware of all the major aspects of the major aspects of the planning and control elements of the marketing management function with a view to having an understanding of an ability to evaluate the contribution of marketing management to corporate management and strategy. Students should also able to formulate short and medium term marketing plans in structured manner and with reference to particular short, practical case situations.

Strategic Marketing Management (Analysis & Decision)

This module allows students to extend the practice in the qualitative and quantitative analysis of the marketing situation, both to develop their base for diagnosis and as a contribution to the creation of the firm bases for decision making. Students should be able to identify, define and rank the problem(s) contained in market case studies, and to formulate working hypotheses regarding the solutions to problems identified in marketing case studies.

Marketing of Services

This module addresses the importance of the service industry and the distinctive characteristics of services. Students develop a good understanding of key problems and issues associated with marketing in a service environment; gain broad understanding of the interaction between marketing and management within a service organization; and become familiar with issues in developing and assessing service quality.

Business-To-Business Marketing

This module looks into the special challenges and opportunities confront the marketer who intends to serve the needs of organization rather than the needs of households. It seeks to ensure students are made aware of all the major aspects of the elements involved in business-to- business marketing.

Direct and Database Marketing

This module looks into the strategic role of Direct Marketing. It considers the essential principles and the best practice of Direct Marketing, including campaign analysis and planning.

Electronic Marketing

This module aims to provide an understanding of the concepts of electronic marketing and examination of its resources to online marketing process. The foundation was laid using the traditional marketing process of situation analysis, marketing planning and implementation. The marketing mix of product, promotion and distribution, are formulated to satisfy market segments by engaging tactical resources of electronic marketing. The implementation of new integration creates new responsibilities for in electronic marketer in customer service, payment systems, and privacy and security issues.