| Programme Synopsis |
| Year 2 |
WA201 Principles of Business Law |
This module is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered. |
WA202 Quantitative Methods |
This module aims to reach an overall understanding of how and why statistical and mathematical techniques are used in economic and business decisions. Students will demonstrate the ability to analyze, present and interpret statistical data using basic statistical and mathematical procedures. |
WA204 Information Technology Management |
This module covers the concepts of information system, the major types of management information systems and how each supports the manager in an organization. Potential strategic roles of information systems within the organizations are identified. Students will be able to use some basic systems development tools in order to apply Information Systems to business problems. |
WA208 Managerial Economics |
This module examines how an organization can achieve its aims or objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science such as statistics and quantitative methods. It shows how economic analysis can be used in formulating business policies. |
WA213 Cross-Cultural Awareness |
The cross-cultural unit is to prepare students for a future career in a multinational firm or a multi-cultural organisation. In order to achieve this, two paths are followed in the unit. The first path, "cultural awareness", aims at identifying people's cultural belonging. The second path, "typical challenges", introduces a number of challenges faced as an international manager. Theories and models will be introduced as "maps" and "compasses" to guide students along these two paths. |
WA214 Marketing Management |
Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This unit provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations. |
WA215 Human Capital Management |
The unit will focus on the futuristic role of HRM policies and practices in contemporary organisations from resource / asset utilisation and management perspectives. Students will be made to develop an understanding of the current theory, principles, policies, and practices associated with human resource management decision making and strategy. Further, they learn to appreciate how the human resource function can contribute? to organisational effectiveness and the achievement of strategic business objectives. |
Year 3 |
WA302 Strategic Management |
This module is concerned with the in-depth understanding of the process of strategic management. Students should be able to develop the conceptual and theoretical frameworks which underpin contemporary strategic management and planning. This module aims to encourage a critical awareness of the uses and limitations of the conceptual and theoretical frameworks. |
WA400 Dissertation |
Students are required to do a dissertation in the program. This is to cultivate individual development of critical enquire of research techniques and assist students in their planning of time and resources, analyzing data and report writing. This integrates information from different?? functional areas. There are broadly two types of project which are acceptable, namely Organisation-based projects and Library-based projects. |
WA307 International Marketing Strategy |
This module compares and contrasts export, international and multinational marketing. At the end of the course, students will be able to differentiate between the marketing policies appropriate to industrialized, developing and underdeveloped economies. This module also aims to identify the sources of information, methods of information collection and the methods of information analysis suitable for international marketing planning. |
WA309 Business Research |
This unit is designed to provide students with a foundation in research methodologies. While providing a good foundation, the unit is not intended to consider advanced methodological tools. However, the basic data analysis techniques that are generally useful for the preparation of academic exercises will be covered. Emphasis will be more on the concept than the theory. Microsoft Excel and the SAS packages will be used throughout this unit. |
WA314 Global Business Strategies |
The focus of this unit is on developing global business strategy in the changing global economy. It is imperative for contemporary managers to be able to critically evaluate and analyse the changes in the global competitive environment to ensure the firms ability to compete and remain viable in their respective industry. The unit will introduce the students with a variety of skills that will enable them to critically evaluate and analyse the global environment so as to undertake global strategic planning. Issues such as global environment issues, firm competitiveness and competitive advantage, market entry strategy and various approaches in setting up and developing the growth of a business in the global environment will be analysed. Different national business environment and culture are analysed with the emphasis on global business strategy in action. Students will develop a broad vision of global business and its likely future challenges as well as practical skills in strategic analysis. |
WA315 Strategic Decisions |
This unit discusses the decision-making theories and techniques with or without complete information. |
WA316 Organisational Re-Engineering & Development |
The unit will discuss the concept of organisational engineering as a holistic view. The environmental impact, which makes change an? inevitable part of organisational structure and re-structure will be viewed from internal and external influences. The unit leads further into theories that provide different frameworks from which students may view organisational attempts to increase and optimise effectiveness and efficiency. |