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4Degreee /Academic Programmes4Undergraduate Programmes 4 Bachelor of Science in Business Administration      (Marketing)


Programme Objectives

The programme is intended for those seeking a career in Business Administration and/or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business.
This programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialization. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience.

At the end of the programme, the students will be able to:

  • a sound theoretical knowledge and practical skills relating to the marketing function;
  • a high level of interpersonal and mass communication skills, the capacity for self-development, and the capacity to respond to changes in business environment; and
  • the ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.

 

Advancement Pathway
University of Wales (UK)

Year 3
Bachelor of Science (Hons) in Business Administration (Marketing)

Year 2
Bachelor of Science (Hons) in Business Administration (Marketing)

International Diploma in Business Administration

Awarded by Informatics Academy and validated by NCC Education (UK)

Diploma* (business-related) from Polytechnics or Private Institutions.

*Subject to University¡¯s approval

 

Course Modules

Year 2

Code Module Name
WA201 Principles of Business Law
WA202 Quantitative Methods
WA203 Human Resource Management
WA204 Information Technology Management
WA205 Consumer Behaviour
WA206 Business Finance
WA207 Marketing Research
WA208 Managerial Economics

Year 3

Code Module Name
WA301 Marketing Communication Strategy
WA302 Strategic Management
WA303 SMM - Planning & Control
WA304 SMM - Analysis & Decision
WA305 Marketing of Services
WA307 International Marketing Strategy
WA400 Dissertation

 

Admission Requirements
  • Higher Diploma in Business Administration (Thames)
  • International Diploma in Business Administration (Thames)
  • All relevant business diploma qualifications*

*Subject to University¡¯s approval

Exemptions are granted on a case-by-case basis

 

Programme Structure and Duration
Intake: February / June / October
Duration: Full Time : Minimum of 24 months
Part Time /e-Learning / Flexi-Learning: Minimum of 24 months
Programme Delivery:

Full Time / Part Time: Day / evening classes taught by lecturers with industry-experience
e-Learning
Flexi-Learning: combines the beauty of face-to-face classroom learning and e-Learning

Method of Assessment:

To be awarded the qualification, students must pass all modules of the course. Students are assessed based on assignments and examinations for every module. Final grade for each module is based on Coursework ¨C 40% and Final Examinations ¨C60% (subject to changes). Students need to pass both the examination components and the coursework components in order to pass the module. Strategic Marketing Management (Analysis and Decision) is assessed through open book examinations. Final grading for the degree award is Year 2 ¨C 30% and Year 3 - 70%.

Note: Year 2 and 3 examinations are typically conducted in the months of January, May and September.

 

How to Apply

To apply, applicants must complete and submit the prescribed application forms. The application must be accompanied by the following:

  • A one time non-refundable application processing fee.
  • 2 copies of Official Transcripts from University / College
  • 2 copies of Official Certificates
  • Application Form
  • 2 Passport Photos
  • Proof of English Language Proficiency (for non-English speaking countries)

*Only for Mature Entry

 

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4Programme Objectives
4Advancement Pathway
4Course Modules
4Programme Synopsis
4Admission Requirement
4Programme Structure and Duration
4Download Brochure
4How to Apply
4Contact Us