W2001 Principles of Business Law

This unit is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered.

W2002 Quantitative Methods

This unit aims to reach an overall understanding of how and why statistical and mathematical techniques are used in economic and business decisions. Students will demonstrate the ability to analyse, present and interpret statistical data using basic statistical and mathematical procedures.

W2003 Information Technology Management

This unit covers the concepts of information system. Major types of management information systems and how each supports the manager in an organisation. Potential strategic roles of information systems within the organisations are identified. Students will be able to use some basic systems development tools in order to apply Information Systems to business problems.

W2004 Managerial Economics

This unit examines how an organisation can achieve its aims or objectives most efficiently through the application of micro economic theory and the tools of analysis of decision science such as statistics and quantitative methods. It shows how economic analysis can be used in formulating business policies.

W2009 Corporate Finance

This unit introduces the students to the world of Corporate Finance, whereby students will learn to make decisions, which affects the allocation of financial resources in a business. The unit will expose students to key financial issues faced by business managers of modern corporations. With the conceptual and analytical skills acquired in the programme, students are expected to be able to make sound financial decisions.

W2013 Cross-Cultural Awareness

The cross-cultural unit is designed to prepare students for a future career in a multinational firm or a multi-cultural organisation. In order to achieve this, two paths are followed in the unit: the first path, "cultural awareness", aims at identifying people's cultural belonging. The second path, "typical challenges", introduces a number of challenges faced as an international manager. Theories and models will be introduced as "maps" and "compasses" to guide students along these two paths.

W2014 Human Capital Management

The unit will focus on the futuristic role of HRM policies and practices in contemporary organisations from resource / asset utilisation and management perspectives.

Students will be made to develop an understanding of the current theory, principles, policies, and practices associated with human resource management decision making and strategy. Further, they learn to appreciate how the human resource function can contribute to organisational effectiveness and the achievement of strategic business objectives.

W2015 Marketing Management

Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customers in a dynamic environment. This unit provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations.

This module aims to introduce students the basic ideas of business finance. To provide methods of finance-related techniques used for marketing. To also describe the operations of financial markets.

This unit combines more advanced accounting theory and techniques. It is designed to equip students with a decision-making focus, to analyse and interpret financial statements and to apply what is learned to help them in their future careers as managers and financial analysts.

This unit emphasizes on a descriptive and analytical understanding of financial markets, as well as policy and structural changes in the financial sector. The delivery of this unit will include references to markets in different economies.

This unit focuses on the provision and use of information in decision making. The unit encourages an understanding of the managerial accounting function within an organisation by taking a business value chain perspective. The process of budgeting (operational and financial) and performance measurement as an aid to management in planning and controlling business activities is reviewed. Also included is a study of the principles of Job and Process Costing systems, the application of activity based costing, the analysis of cost behaviour, as well as other facets of accounting which support management decision making

This module provides students with an understanding of customers' needs and complexity of the Decision Making Unit and Process in both consumer and industrial markets. This ensures that students are able to identify consumer needs through the use of a wide range of available social, cultural and economical factors which influence consumer behaviour in personal and business scenarios.

This module demonstrates the role, purpose and scope of marketing research as an aid to improve marketing management decision making. A wide range of research tools and techniques are examined so as to apply to management marketing problems in consumer organizational contexts. Marketing research plan can also be designed through all the stages, from problem definition to managerial reporting.

The dynamic role of Human Resource Management policies and practices in contemporary organisations is covered in this module. Major philosophies, policies, procedures and practices related to management of human resources will also be taught. Develop an understanding of the influence of differing internal and external environments on current practices and developments in the management of human resources.

• To enable students to build a sound theoretical and practical understanding of the formulation of Promotional Strategy and the management of the Marketing Communication process.
• To develop an understanding of the economic and creative justification for Marketing Communications.
• To develop an understanding of the present limits of Communications Theory and the need to make the process of Marketing Communications more soundly based.
• To be sensitive to legal and ethical considerations in the implementation of Marketing Communication Strategy.