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 Established in 1893, the University of Wales enjoys a distinctive identity as a federal university comprising of ten member Institutions whose academic activities exist to support its degree-awarding authority.
The University also enjoys close links with other higher education institutions in Wales and is a major awarding body for education institutions overseas.
- University of Wales, Aberystwyth
- University of Wales, Bangor
- University of Wales, Swansea
- University of Wales, Lampeter
- University of Wales Institute, Cardiff
- University of Wales, Newport
- North-East Wales Institute
- Swansea Institute of Higher Education
- Trinity College Carmarthen
- Royal Welsh College of Music and Drama
Visit the official University Website
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The programme is intended for those seeking a career in Business Administration and/or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business.
This programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialisation. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience.
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At the end of the programme, the students will have:
- A sound theoretical knowledge and practical skills relating to the marketing function.
- A high level of interpersonal and mass communication skills, the capacity for self-development, and the capacity to respond to changes in business environment.
- The ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.
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- Programme adopts a modular and flexible structure integrating learning with practical experience in the workplace.
- Students are able to remain with their family while pursuing the degree and draw on their support when necessary.
- Permits students to earn a reputable foreign qualification without having to go overseas and is more cost effective.
- Permits students to apply and integrate what they have learnt from the programme to their work situation right away.
- Commendable pass rate of 90% for the past 21 intakes (Taught Mode).
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This course is validated by the University of Wales which leads to the award of a degree issued by the University of Wales. This degree shall be governed by the regulations for the award of a higher degree from the University of Wales.
The University of Wales derives its rights and privileges from Royal Charter by the Act of Parliament. It is also a member of Association of Commonwealth Universities (ACU). Membership of the ACU is the recognition criteria accepted by the Public Service Commission in Singapore in the employment of graduates.
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| Year One (8 Core Modules awarded by Informatics Academy) |
| W1001 |
Principles of Management |
| W1002 |
Principles of Quantitative Methods |
| W1003 |
Principles of Accounting |
| W1004 |
Principles of Business Communication |
| W1006 |
Economics |
| W1007 |
Management 1 |
| W1005 |
Accounting |
| W1008 |
Marketing |
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| Year Two (8 Modules) |
| WA201 |
Principles of Business Law |
| WA202 |
Quantitative Methods |
| WA204 |
Information Technology Management |
| WA208 |
Managerial Economics |
| WA203 |
Human Resource Management |
| WA205 |
Consumer Behaviour |
| WA206 |
Business Finance |
| WA207 |
Marketing Research |
| Year Three (4 Core, 2 Elective, 1 Dissertation) |
| 4 Core Modules: |
| WA 301 |
Marketing Communication Strategy |
| WA 302 |
Strategic Management |
| WA 303 |
Strategic Marketing Management (Planning & Control) |
| WA 304 |
Strategic Marketing Management (Analysis & Decision Making) |
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| Elective Modules (Choose any two): |
| WA 305 |
Marketing of Services |
| WA 306 |
Business-to-Business Marketing |
| WA 307 |
International Marketing Strategy |
| WA 308 |
Electronic Marketing |
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| Compulsory Project: |
| WA 400 |
Management Project (Dissertation) |
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Students should aim to complete the programme within 3 years. The maximum duration of the programme is 4 years.
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Graduates may gain direct entry to the Master of Business Administration by the University of Wales online or may apply to pursue other Master degrees upon successful completion of the programme.
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Students are accessed based on assignments and examinations for every module. The final grade for the module awarded is based on the following:
- Coursework 40% & Final Examinations (3 hours written exam) 60%.
- Both the coursework and written examination must each be passed at the pass mark of 40% in order to achieve a pass in the module.
- All examinations are held in January, May and September. All results are moderated during July or February and official results will be made known about 1 month after the moderation.
The Assessment Criteria (Final Classification Grading) for the Bachelor Programme is based as follows:
Year 2 (30%) & Year 3 (70%)
The Classification for the degree is as follows:
- First Class
- 2nd Class, Upper Division
- 2nd Class, Lower Division
- 3rd Class
- Pass
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